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102.1 THE EDGE and Supernova Launch INDIE ONLINE to Find New Music

Supernova and Canada's most influential new rock radio station, 102.1 The Edge have launched the new Indie Online social media platform. Through listener votes, bands will have the opportunity to promote their music for a chance at on-air exposure.

Toronto ON March 9, 2011

Supernova has teamed with Corus Interactive & Integrated Solutions to launch the new Indie Online, a music-based social media platform for emerging artists on 102.1 The Edge.

Each month, the Indie Online judging panel will narrow the listener’s top 10 band selections down to one lucky band. Winning bands will receive promotion on 102.1 the Edge and, including on-air play of their song as well as a video interview with on-air hosts.

Long regarded as Canada’s most influential new rock station, the new 102.1 the Edge (CFNY-FM) ‘radio social network’ will offer users the opportunity to recommend independent music to radio. Supernova, creator of, the original social network dedicated to the indie music community, is proud to launch the third such independent artist site for radio since partnering with Corus Interactive & Integrated Solutions.

“Indie Online is another example of the Edge’s support of independent Canadian music,” said Ross Winters, Program Director, 102.1 the Edge. “With an engaged audience always looking to discover new music, we’ve created a community that provides artists and musicians a platform for promotion and exposure to music fans.”

Since the website launched in January 2011, more than 278 bands and 1100 fans have registered with Indie Online. Supernova and Corus have also launched independent music platforms for Vancouver’s 99.3 The FOX and Winnipeg’s Power 97, with FM96 in London coming soon.

“By having an online platform through which local bands can promote themselves,” says Supernova CEO Elliott Hurst, “music programmers can carefully hand pick the best crowd-sourced music to play on air; then radio again becomes the lynch pin in emerging artist development.”

For more information on Indie Online, visit

Supernova is Canada’s premier new media and music marketing company, and creator of the largest network of local bands and their fans across North America. Their mission is to connect people and their passion for music, while cultivating new talent. For Fans, Supernova offers new music, new friends and unique experiences around the shared passion for music. For Bands, Supernova provides exposure to new fans, both through live concerts and entertainment media.

For more information, please contact:

Corina Newby
416-635-8885 x 268



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