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Supernova Interactive Launches Fourth MyCommunity Radio Platform


Supernova Interactive has announced a fourth consecutive online Radio Community in partnership with Corus entertainment. Adapted for local Radio, the MyCommunity platform uses fan engagement, commenting and voting to identify the Top 10 most popular bands on the local network; allowing program directors to hand pick which bands to feature from the best new music.

Toronto, ON June 8, 2011 -- Supernova Interactive has announced the official launch of a fourth consecutive online Radio Community in partnership with Corus entertainment, featuring a new version of the MyCommunity™ radio platform for social engagement. http://fm96.supernova.com represents the latest evolution in white label online community technology, and has so far driven over a million new engagements to the Corus Radio brand.

Supernova Interactive has specialized in driving unique social media and music promotions around independent music, proudly partnering with Corus Integrated and Interactive Solutions to expand their reach. Adapted for local Radio, the MyCommunity platform uses fan engagement, commenting and voting to identify the Top 10 most popular bands on the local network; allowing program directors to hand pick which bands to feature from the best new music.

In addition to Supernova’s 99.3 The Fox, Power 97, and Edge 102.1 Radio communities, the newly launched http://fm96.supernova.com - London’s Home of Independent Music, is one of the only socially integrated websites offering mainstream media exposure to previously unheard bands.

“Radio listeners are looking for more engagement with their station, and as they become more involved in social media they also open to interaction with their radio station as a trusted local brand," explained Elliott Hurst, CEO of Supernova Interactive.

“Supernova’s MyCommunity technology is an ideal engagement solution for radio brands like London’s Best Rock FM96 wanting to promote local talent. This online community provides artists and musicians with a platform for promotion and exposure to listeners, while giving listeners a forum to discover and interact with the best undiscovered talent London has to offer.”

Supernova is proud to bring yet another exclusive radio opportunity to young, new and emerging artists. Starting in June, the winning “FM96 Band of the Month” will receive promotion on FM96 and fm96.com, including on-air play of their song as well as a video interview with on-air host Andrea Dunn or Mark Cameron.

Since the Corus Radio platforms were first launched in July 2010, more than 1,850 bands and 23,500 fans have registered to the new Independent music communities. While Supernova Interactive is readying the next round of Radio Platform launches, the company is also currently developing other social marketing campaigns, also featuring the white label MyCommunity software.


About Supernova Interactive:

Supernova Interactive combines music and social media to create the largest multichannel promotional network of independent artists and fans in North America. For 18 years, Supernova has been delivering live music experiences across Canada & the US, while developing a white-label MyCommunity™ Platform to leverage independent talent and activate fans. Social media, music, events and contesting services are turn-key and 100% hosted and managed for clients. Supported by their in house and expert team, Supernova Interactive creates meaningful experiences which help clients to drive customer loyalty, consumer awareness, and sales revenues.

For more information, visit http://www.supernovainteractive.com or go to http://www.supernova.com to experience the platform in action.


For more information, please contact

: Supernova
416-635-8885


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