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SoCast SRM Launches at Canadian Music Week


Industry Experts launch new company focusing on social relationship management platforms for the entertainment industry.



Toronto, ON. March 21, 2012 -- Supernova Interactive Inc. has rebranded as SoCast and is proud to launch a new social relationship management platform, SoCast SRM. Specifically designed for the entertainment industry, SoCast SRM manages all social network activities, helps build community, improves engagement and builds industry focused analytics.

With the explosive emergence of social networks and the growing consumption of entertainment on social media, the entertainment industry finds itself in dire need of a consolidated platform that helps enable measurable results. SoCast’s main product lines include: SoCast Publisher, a social posting, scheduling and management tool; SoCast Engage, a set of tools that allow for Contest creation and includes the advance SoCast Social Player, a unique media player and tool than can convert social views into increased ratings; SoCast Community, a community management module that allows for improved demographics; and SoCast Analytics, an easy to use dashboard and analytics toolset.

“The uniqueness of the SoCast brand is that it is 100% focused on the entertainment industry,” says Elliott Hurst, CEO, SoCast. “SRM shouldn’t only be about brand engagement, it should be about measured ROI. This focus allows us to tangibly help increase ad revenue and improve ratings for our clients.”

“With SoCast SRM, Corus Radio has been engaging with our audience in new and innovative ways,” said Dave Farough, Vice President, Brands and Programming. “We are committed to interacting with our audience on-air, online and on-site and the SoCast SRM is as great tool for that engagement.”

With six radio stations using the SoCast SRM platform, Corus Entertainment was the first of SoCast’s major media and entertainment clients to benefit from the newly launched features. Also using the platform is Astral Radio, who implemented SoCast to build community for and run their long standing Radio Star National Talent Search, co-presented by CMW.

With the official launch at CMW, SoCast plans to announce other new client projects featuring their new SRM product lines in the future. SoCast SRM has been piloted around North America and has directly resulted in increased audience and improved advertising revenue.

About SoCast:
SoCast offers entertainment industry clients the ability to track, engage and build a social media audience through a simple to use SRM application platform. SoCast allows our clients to convert their social media endeavors in to easily measured increases in ratings and ad revenue. Visit us at http://www.socastsrm.com.

For more information please contact:
Matthew English 416-635-6678 x259
matthew@socastsrm.com


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